TENCEL™: A Thread That Unites Generations, Denim Innovation and Vision of the Future
It was 1994 and Lucia Rosin was working with a new and innovative fiber called TENCEL™ to include it in the Benetton collection. After having faced and solved some problems in washing and fibrillation and having chosen the best manufacturing technique, the “Blue Family” product officially entered the Spring/Summer 1995 collection. Light, soft and breathable trousers, perfect for the heat of summer or to wear as Lucia did for a vacation in Mexico.
The beauty of this story is to meet with Michelle Branch, a friend and professional in the field of denim consultancy and discover, after more than 25 years, that at the same time as Lucia’s experimentation in Italy with TENCEL™, she too was developing a product “TENCEL™ made” for Levi’s called “Silver Tab.”
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