BLUE LENZ DENIM VIDEO AWARDS – WINNERS VIDEO
The first Blue Lenz Denim Video Awards
Although both denim mills and denim brands had started to produce videos, the TENCEL™ Denim team felt that, despite the engaging content and captivating stories, this effort was being somewhat wasted. Often it was hard to find the videos once the season was over, even though the message was still relevant. We want to highlight and champion the best in our industry and start to credit people and teams behind each of the denim videos.
We want to highlight and champion the best in our industry and start to credit people and teams behind each of the denim videos. It’s with this background that the TENCEL™ Denim team decided to create a platform for all this great denim content, and in January 2020 the Blue Lenz You Tube channel was launched. Now it was possible to get all the latest denim stories, educational videos, sustainability news, fabric innovations and trends all in one place.