Video Call: Submit Your Content for Our Blue Lenz Competition
The denim industry has countless stories to tell. And video is an ideal medium to visually communicate these developments—whether it is a mill’s new finishing treatment, a brand’s latest collection or a conversation on sustainability.
TENCEL™ launched our Blue Lenz YouTube channel in 2020 to serve as a hub of denim content. In the two years since, Blue Lenz has grown its library thanks to the submissions of mills, brands and influencers. We now have almost 1,000 subscribers, and 79,000 total views.
Last year, Blue Lenz hosted the first Blue Lenz Video Awards at Bluezone in Munich, and we awarded films for their educational value, denim collection design, sustainability focus, art direction, animation and more. This August, we will be hosting the awards again during Bluezone to honor the best videos of this year.
To be considered for the awards and have your content shared on Blue Lenz, please send your video to denim@lenzing.com by July 7. Please also include the following information: a synopsis, company name, director, producer, art director, designers, location and production date. Awards will be presented end of August at Bluezone in Munich and a social media campaign to follow.
We’re always inspired by what the denim community comes up with, and we’re looking forward to seeing your films.