Slideshow: Denim City São Paulo’s Launch Week
Denim City São Paulo opened last year, and since then it has become a hub for the Brazilian denim industry. With educational experiences, showrooms, workshops and eateries, the space is helping students, brands, manufacturers and consumers work “towards a brighter blue.”
From May 24 to 28, Denim City São Paulo is hosting “Semana de Lançamentos,” or “week of launches.” Members of the denim community and the public can attend in-person for networking and showroom visits, or they can tune in virtually to watch live-streamed lectures on YouTube. In one of the sessions, Lenzing’s Tricia Carey joined Boyish Jeans founder Jordan Nodarse for a talk on circular, conscious denim. Check out the conversation here.
Click through the slideshow for an inside look at some of the latest launches from jeans makers including Canatiba, Capricórnio, Covolan and Santista.
