What Did Carved in Blue Mean in 2020?
When we founded Carved in Blue, we had our own idea of what the name means, but we love to hear interpretations from other members of the denim community. By asking our interview subjects—from students to industry veterans—to define the phrase, we gain additional perspectives from individuals who live and breathe denim.
As 2020 comes to a close, we’re looking back on some of our favorite quotes from this year exploring the idea of “Carved in Blue.”
Wishing you a Happy New Year!
Brad Alden Mowry, founder, Artisan Cloth: “It means I get to hear great ideas from real people with their hands in the true blue jar, sharing experience and wisdom. You are truly a master of uniting a lot of interesting people in a common segment of fashion. #CarvedInBlueFan”
Saba Iqbal, director, Artistic Fabric Mills: “Imprinted in one’s DNA.”
Shirley Zheng, designer, View-Collective: “Carved in Blue means we all get the chance to write our own denim history. We get to make an impression on planet Earth, so let’s make it a beautiful one.”
Anatt Finkler, Global Denim: “Carved in Blue means a medium and opportunity where all the international denim community can be interconnected, keep up to date and drive change and innovation together.”
Lucia Rosin, founder, head of design, Meidea: “Sharing of ideas and knowledge. In order to grow our vision, it is necessary to be open minded and listen to other experiences, in life and at work.”
Farah Iqbal, director, Artistic Fabric Mills: “The perfect blend of indigo and cotton to create something of purpose.”
Matthew Oliver Wilson, co-founder/CEO, CeeAreDee: “That is an expansive question. I think overall, it must be just that: the overall permanence and permeation of denim throughout our history and cultural narrative.”
Haya Iqbal Ahmed, creative development, Artistic Fabric Mills: “Blue in the denim industry is not just a color, it’s a culture. For me, Carved in Blue means innovating the future of denim, while honoring its heritage.”
Charlotte B., Marist College: “Carved in Blue means that sustainable fashion is finally getting the attention it deserves. Sustainable and eco-friendly fashion is the way of the future.”
Alexis C., Marist College: “To me, Carved in Blue is a connection to other people. It is a community of people who are coming together during this time to try to make a change in fashion. It’s a way to get information on what this pandemic has done to the denim world.”
Samuel J., Royal College of Art: “Carved in Blue is about the heritage of denim, the memory of history which is held in its fabric and the future places it will go.”
Danielle E., Royal College of Art: “A permanent future of quality and innovation.”
Betina Grosser Martins, Brain Box intern, Jeanologia: “For me, it means something or someone that is deeply connected to or has roots in the denim history.”