Amsterdam Denim Days Takes Indigo Deep Dive to the Internet
Each year, indigo lovers and labels from around the globe get together in Amsterdam for Denim Days. Against the backdrop of the pandemic, the 2020 show is going on, but with a new digital format.
From Oct. 30 to 31, Amsterdam Denim Days 2020 will broadcast talks and behind-the-scenes content via Zoom. Attendees will also have the chance to check out denim brands and vie for giveaways, including a Ginew Thunderbird Coat and a Bluehanded bedcover.
TENCEL™ Denim is proud to support the seventh edition of Amsterdam Denim Days. We’ll also be hosting a session on Friday Oct. 30 centered on “Future Heritage.”
“We are pleased to sponsor Denim Days Amsterdam for the second consecutive year and find new ways to connect during this time. Supporting our brand partners and collaborators in the market brings our story of transforming trees into amazing denim products for the modern consumers. This year Amsterdam can radiate the denim heritage to the world through a virtual program,” said Tricia Carey, director of global business development for denim at Lenzing.
Speakers are lined up from Tenue de Nimes, Scotch & Soda, White Weft, Kings of Indigo, Officina +39 and more.
One focus of the talks will be sustainability. Kaiser Tekstil will be sharing the alternative they developed to using potassium permanganate to process denim. In another session, Shashikodenim creator Pey will be showcasing how he repairs denim into wearable works of art through meticulous hand stitching. And our favorite artist, Ian Berry, will join to talk about his favorite medium – denim!
“Especially now, in these crazy Covid-19 times, our need to focus on things in life that make us happy is even bigger—Denim Days being one of them,” said Denim Days co-founder Lucel van den Hoeven.
“We see ourselves as the platform for all these crazy stories, collections and inspiring developments in the denim world. And we also feel that the need to connect is even bigger,” he added. “With the great support of TENCEL™, there is no way we skip that chance now.”
Click here to register for free for Denim Days.