Announcing the Blue Lenz Denim Video Awards

Announcing the Blue Lenz Denim Video Awards

In the year and a half since it was created, our Blue Lenz YouTube channel has amassed a library of videos that spans educational to inspirational content. But we can’t take all the credit—we feature a community of creators including mills, consultants and industry insiders who contribute to making this channel a go-to resource for denim.

Blue Lenz was founded to provide a more evergreen, centralized space for the outstanding content being produced. Now, with more than 300 videos live on the channel, we thought it was high time we recognize some of the best denim videos featured on Blue Lenz. For the first time, we will be hosting the Blue Lenz Denim Video Awards during Bluezone later this month.

“Over the past several years, we have seen increasing use of video to explain denim design, history, environmental and social impact,” said Lenzing’s Tricia Carey. “With the pandemic, videos became a way to connect globally as we have had limited in-person meetings. With this in mind, we believe the denim industry needs to celebrate the incredible creativity, people and concepts. This led to the start of our Blue Lenz YouTube channel several years ago and now to the first denim video awards to showcase the best video storytelling of the global denim community.“

We enlisted a panel of seven judges who hail from around the globe to pick and choose the cream of the crop:

  • Margherita Verlicchi, Menabo – Italy
  • Michelle Branch, Markt & Twigs – United States
  • Wouter Munnichs, Long John Denim – Netherlands
  • Neha Celly, Nece Gene – India
  • Erin Barajas, Interesting Monsters – United States
  • Panos Sofianos, Bluezone – Germany and Greece
  • Kelly Harrington, Trademark Blue – United Kingdom

The awards cover eight categories. In addition to bragging rights, the winners will receive a certificate, and they will be featured during an awards presentation at Bluezone in Munich, Germany.

If you’re attending Bluezone, join us on Aug. 31 at 3 pm CET as we announce the winners live during a ceremony. We’ll also be sharing a video of the presentation on our Carved in Blue Instagram.

Check out clips from the nominees below. Congratulations and good luck to the nominees!

Best Educational Video/Series  

Nominees:

  • Transformers Ed Series by Transformers Foundation
  • Cone Denim – Did You Know Denim Series
  • Royal College of Art x Kaihara – 5 Year Anniversary Zoom
  • Sue Barrett’s Lockdown Nostalgia Project
  • Mohsin Sajid – Hemp History

Best Denim Design/Collection

Nominees:

  • Crescent Bahuman Ltd x Miles Johnson – Now or Never
  • Cone Denim x Miles Johnson x Tonello – The Very Best of Times
  • Endrime x Artistic Milliners Tailoring Collection – Oct. 2020
  • Hiut x Hewitt – British Denim – Oct. 2020

Best Sustainability – Connection to the UN SDGs

Nominees:

  • True Cost of Apparel Industry – BBC/Mostafiz Uddin
  • Artistic Fabric Mills – Tracing the Lifecycle of a Jean – SDG 12
  • Tonello x Ian Berry – Secret Garden @ San Francisco Flower Market
  • Jeanologia – Handman – The Revival of Jeans Manufacturing
  • Artistic Milliners – Organic Cotton in Pakistan

Best Host on a Webinar or Series

Nominees:

  • Sustainable Denim – Matt Wilson
  • Naveena Denim – Jeanerosity Series
  • Amy Leverton – Denim Dudes Presents: Denim & Segregation Webinar
  • Fashion Revolution, Fashion Open Studio, & Isko Present: The Future of Denim Panel

Best Art Direction

Nominees:

  • AGI Denim Company Profile
  • Kelly Harrington | Trademark Blue x Coralie Marabelle x Isko
  • An Indigo Story – by Vivian Wang
  • Orta – The New Denim Route
  • Soorty – Climate Jean Campaign
  • Orta Anadolu – Gen H

Best Animation

Nominees:

  • Calik – Dyepro Zero Water & No Chemical Waste
  • Coreva Technology – Developed and Patented by Candiani
  • Global Denim – Cotton Leads
  • Fabrics with Origin – Santanderina

Honorable Mention

We’re keeping this category a mystery. Who could it be?

Best Overall Video

Nominees:

  • CBL x Miles Johnson – Now or Never
  • Cone Denim x Miles Johnson x Tonello – The Very Best of Times
  • Azgard 9 CO2AT Case
  • Endrime x Artistic Milliners Tailoring Collection – Oct. 2020