Author: Edward Hertzman

Brand names like Gap, DL 1961 and Madewell are highlighting the soft hand feel and touch of their pre-fall collections in their latest consumer marketing efforts. “Brands are seeking soft denim with fiber blends, yarn spinning and various finishing effects,” Tricia Carey, director of global business...

With Dish & DUER, denim does more. The idea for the brand, is to make clothes for “doers” so they can do the things that life demands. The company started making its Performance Denim and No Sweat fabrications in Pakistan, buying a small denim factory there to...

New York Denim Days (September 22-23) and Nashville ( November 10-11) continues to connect the dots between denim insiders and denim lovers with the latest players to join its ranks: title sponsors TENCEL™ branded fibers by Lenzing as well as musical guest and vintage denim...

Continuing our coverage of the next leaders, the denim space is set to see, we’re highlighting George Clarke. The young designer participated in the recent Graduate Fashion Week in the U.K. city, where 10 students entered their designs in Lenzing’s Sustainable Denim Competition. Lenzing partnered with...