Author: Edward Hertzman

The history of denim, as we know it, really starts in the mid-1800s and was commonly regarded as a durable cloth made from cotton fibers colored with indigo dye. In 1838, the Amoskeag Mfg. Co. is founded in New Hampshire and by the mid 1860s...

When someone spends much of their career learning each part of the denim industry intimately—from mills to tech to brands to marketing—it’s no wonder they’re able to offer the kind of consulting denim brands crave. That’s the story behind Michelle Branch, founder of creative firm Markt&Twigs.  Her...

London is nurturing some of best designers that will lead the future of denim. At the recent Graduate Fashion Week in the U.K. city, 10 students entered their designs in Lenzing’s Sustainable Denim Competition. Lenzing partnered with Graduate Fashion Week to create a competition which furthers...

The only way to create a brand with amazing denim, is to hire someone with a passion for all the blue details. For the Los Angeles, California based Reformation, that person is Jordan Nodarse. The fashion brand and retailer is focused on offering the industry denim that’s been...

One of the denim sector’s favorite festivals, Denim Days, said this year the show will take place in New York September 22nd-23rd. The event, which Denim Days says is “spearheaded by true denim insiders,” promises to unite denim professionals, designers and brands with the consumers who...