If you didn’t catch it, read “Trend: The Softer Side of Men’s Denim,” Part I in this article series and a look at what today’s male shopper wants from his jeans. Now that it’s clear softness and comfort are key in men’s denim, it’s time...
There’s so much to say about what’s happening in men’s denim, we’re doing this story as a two-part piece. Stay tuned for Part II looking at what’s ahead for men’s denim to follow. Soft may have been a descriptor reserved more for womenswear in the past,...
In today’s market, brand positioning is about more than just the brand—it’s also about the mills making the product. Before transparency crept into the realm of apparel industry buzzwords and consumers began to care more about where their clothes came from, mills didn’t market directly to...
Cotton textile waste isn’t just getting tossed anymore, it’s making TENCEL® and big brands are buying into it. Announcing Lenzing’s latest development at the Textile Exchange Sustainability Conference in Hamburg, Germany Tuesday, Tricia Carey, the company’s director of business development for apparel and denim, said no...
Pakistan may not yet be the first place that comes to mind for denim craftsmanship, but that is certainly changing. At Karachi-based Artistic Milliners, product is born out of a passion for protecting those who make it, inspiring those who wear it and leaving little in the...
Denim is no longer the staid—though beloved—blue jean fabric it once was; the American wardrobe favorite has been redefined thanks to new fibers and prime pairings. One such collaboration that has turned denim on its head is a new partnership between CORDURA® Brand and TENCEL® that’s...
Denim is having its day and demand for chambray is up as a result. If one thing was clear at Texworld USA July 12-14 in New York City, it was that denim looks are definitely in and buyers are searching for ways to not only capitalize,...
With a tagline that boasts, “Born in 1903 and we feel younger than ever,” it’s little wonder that Spain’s Tejidos Royo, a textile group with unrivaled denim expertise, manages to keep things fresh both in the business and with the product it puts out. When Jose...
The first pair of jeans Juan Pares owned was Levi’s Red Tab five-pockets and he loved them beyond measure. It was 1975 and, at that time, owning a pair of Levi’s in Spain, where the Textile Santanderina chairman and CEO grew up, was amazing. “I felt...