"With denim trade shows consuming a total of 51 calendar days, or two-and-a-half months of working days, according to Tricia Carey, Lenzing director global business development-denim, this 'pandemic pause' may drive some cash-strapped companies to reevaluate their future travel budgets. And for others, the concept...
"Mavi is keeping that momentum going by expanding its line of denim containing recycled fibers, organic cotton and TENCEL™.” Read more at Sourcing Journal. ...
"Inspired by the current emphasis on high-quality, long-lasting garments as a result of the COVID-19 pandemic, Adriano Goldschmied, the 'Godfather of Denim,' and Beau Lawrence, founder of Ace Rivington, designed a T-shirt under the new AceGoldGreen label that checks off all of consumers’ new demands...
"Expect to see momentum behind fibers like Tencel, modal, jute and hemp, Silva said, as well as materials derived from plant and fruit matter, like pineapple or banana peels. Surfaces will be enhanced through brushing, boiling and felting, which offers a cloudy and dehydrated appearance." Read...
"Lenzing Tencel’s Earth Month campaign features a partnership with 20-plus brands to promote its sustainable collaborations across social media channels. Each day during Earth Month, Tencel highlights one brand’s work to support environmental responsibility…" Read more at Sourcing Journal. ...
"In times of crisis, everything that is important becomes clear,” said Adam Taubenfligel, Triarchy’s creative director and co-founder. The L.A-based denim brand, which uses Tencel/cotton blends across its line, has shifted its sustainability conversation to one of mindfulness—an activity that lends itself well to long...
"A meeting of the minds took place at Artisan Cloth Inc. and Tencel’s denim-focused Innovation Celebration in downtown Los Angeles last week." ...
"With brands offering products that “reduce, reuse and recycle,” Tricia Carey, Lenzing’s director of global business development for denim, urged retailers to highlight these options in their stores. Nordstrom, she said, is a good example of how retailers can offer new jeans, used jeans, renewed...
"The brand also uses TENCEL™ x REFIBRA™, a fiber technology that helps reduce industry waste by upycling cotton scraps in manufacturing. DL1961's path for a sustainable future also includes waterless finishing and resource-efficient dyeing." ...
"With denim being a key area of focus for Guess, the brand also found an opportunity to use Tencel x Refibra, a fiber technology that helps reduce industry waste by upcycling cotton scraps in manufacturing. The Guess Eco Luxe denim line includes the women’s 1981...
"This isn’t the Los Angeles-based brand’s first foray into eco-conscious design. Triarchy’s collections are made with Tencel, 100 percent BCI cotton and recycled metal hardware." ...
"Mavi contunued to tout its All Blue Collection, which launches at retali this spring. The F/W 20-21 collection features additional jeans styles made with organic and recycled materials and sustainable wash tecniques. Mavi also introduced its Feather Blue line of jeans made with Tencel and...