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McCollum and M. David Mitchell, director of business development for denim and piece-dyed fabrics, explained the array of denim Mount Vernon makes to set itself apart and appeal to buyers, which they said is especially important as a U.S.-based manufacturer. This includes a variety of...

Technology is also behind Tencel’s continued innovations such as its Sustainable Denim Wardrobe collection, said Tricia Carey, Lenzing’s director of business development. Sustainable Denim Wardrobe has been produced to showcase Tencel lyocell and Lenzing modal fiber variants across a number of garment categories, including wovens...

Lenzing recently hosted a Denim Shop on ShopStyle featuring collections that use Tencel with the theme “Know What You Are Made Of – Comfort Starts Inside” to help educate consumers. Events like those, along with outreach to bloggers and via social media, provide ongoing visibility.premium...

As brands push their comfort ethos, the developments begin at the fiber level. Lenzing Fibers has been growing its Tencel business in the denim area through collaboration and innovation. For example, Lenzing is working with Spanish textile finishing specialist Jeanologia to use the latest laser-laundry...