"Despite this newborn brand's name sounds as a gimmick playing with the title of the "West Side Story" cult movie title, the project is a very cool, but serious, vegan jeans brand. The collection is gender-neutral and offers a few authentic pieces only like one...
"With the weaving mill Tejidos Royo, Diesel blends fibers made from 100 percent recycled cotton, recycled elastane and REFIBRA™ x TENCEL™. Andrea believes it is possible that cotton can be replaced at some point. 'We are looking for alternatives, both for denim and for clothing...
"Over 70 international denim mills showcased their latest developments for denim and sportswear last week at Bluezone in Munich. Though the trade show and sister show Munich Fabric Start saw 10 percent fewer visitors than last season, designers found the show valuable to their research....
"The newest projects on show included Sharabati’s new painted brush effects on specially treated denim, along with a wider selection of blended fiber denim, including TENCEL™, and a selection of new 100 percent cotton denims and fabrics with a softer hand." Read more on The Spin...
"Rigid was the antithesis of what was on display at the L.A. brand’s booth; instead, ultra-soft fabrications made with TENCEL™ were prevalent. 'There’s a blurred line between true denim and almost like a sportswear pant at this point,' Morales said." Read more on Sourcing Journal ...
"Suzano, the world’s largest producer of cellulosic pulp has completed its acquisition of a 15 percent stake in Lenzing from the Austrian textile fiber supplier’s majority shareholder. With an option to double its stake until the end of 2028, the Brazil-based pulp supplier said the...
"The Lenzing Group, which is a regenerated cellulose fiber supplier for textile and nonwoven industries, has launched an updated brand identity for its flagship textile brand TENCEL™." Read more on Just Style ...
"Sasson, the jeans brand that helped usher an era of designer denim in the 1970s and 1980s, is back. The legacy brand has teamed up with free-spirited California lifestyle brand Johnny Was for an eight-piece capsule collection of nostalgic styles reimagined for a new generation of...
"The Lenzing Group, a specialized supplier of regenerated cellulose fibers for the textile and nonwovens industries, has unveiled the latest evolution of its flagship textile brand TENCEL™ during Intertextile Shanghai Apparel Fabrics Trade Fair, the specialized textile trade show that kicked off yesterday, 27 August,...
"The Lenzing Group has launched a refreshed branding theme, 'Nature. Future. Us.' for its TENCEL™ textile brand. The rebranding highlights TENCEL™'s commitment to eco-conscious, resource-efficient fiber solutions and transparency in the textile industry." Read more on Fibre 2 Fashion ...
"The company was established in Istanbul in 1991 as a jeanswear brand. Over the years it has proven to be one of the denim pioneers at embracing sustainability by using less energy, water and chemicals to create its collection, an approach it calls All Blue....
"Cellulosic fiber manufacturer Lenzing has announced that Rohit Aggarwal will take over as CEO from 1st September, sooner than previously anticipated. Aggarwal, formerly CEO of Archroma Textile Effects, takes the reins from outgoing CEO Stephan Sielaff who leaves the Austrian company at the end of this...