Millennials — an influential generation because of their size and their budget-minded, (some would even say “finicky”) buying habits — have been top of mind for retailers and brands in recent years. But Generation Z is coming into focus these days as the oldest of...
Weaving together the best of both worlds, CORDURA® brand and TENCEL® fiber come together for a range of denim fabrics that offer both strength and softness. Known for its natural botanic origins, TENCEL® fiber boasts greater absorbency than cotton while staying cooler than linen and...
Over the last ten years, Twin Dragon has made significant investments in eco-friendly fibers, such as Lenzing's TENCEL® and Lenzing Modal®, and has gone on to develop its own Forever Black, which eliminates the environmentally costly dye process for black jeans....
The series of lectures also presented interesting themes such as, for instance, how next generation jeans will evolve thanks to man-made fibers. “In the past, jeans were simply the authentic 100% cotton rigid denim ones,” explained Tricia Carey, director business development denim, Lenzing Fibers. “Today...
The TENCEL® Denim Shop will be highlighted on ShopStyle’s homepage and through a prominent blogger campaign with supportive editorial and advertising on POPSUGAR, Refinery29, Fashionista, and Sourcing Journal. ...
The contest, organized in collaboration with Creative Room, Isko’s own Italian style and design think-thank, will be carried ahead thanks to key players of the denim value chain and partners of the educational project such as Archroma and Lenzing, both Gold partners, together with Itema...
Austrian cellulosic fibre producer Lenzing has been awarded the USDA Certified Biobased…...
Lenzing, the wood-based fiber giant, is connected more directly with consumers through a dedicated denim e-commerce shop featuring the campaign “Know What You’re Made Of: Comfort Starts Inside.” The Tencel-Branded Denim Shop launched Wednesday on ShopStyle, Lenzing noted. Featuring more than 50 denim styles that...
On Feb. 15, Lenzing will launch the TENCEL® Denim Shop on ShopStyle, a leading fashion search engine with 18 million monthly visitors. Featuring more than 40 denim styles that include the super-soft TENCEL® fiber, the shop showcases denim partners Bella Dahl, DL1961, Level 99, Mavi,...
Refibra is an innovative fiber made from cotton scraps and wood. It is the first cellulose fiber featuring recycled material to be offered on a commercial scale. The fiber, which is made in the Tencel production process, marks a milestone for Tencel and builds on...
During the recently closed edition of Premiere Vision in February 2017, Lenzing has announced the launch of Refibra, a new sustainable fiber that is obtained by recycling cotton scraps and Tencel....
Lenzing has developed a new fibre based on cotton scraps and wood as part of its effort to drive circular economy in the textile industry. Refibra - which stands for "Reduce, Reuse and Recycle" - is the first cellulose fibre featuring recycled material on a...