From modest beginnings 25 years ago, the importance of TENCEL® fibers in the apparel market has steadily grown such that today denim makers and designers turned to it to create garments for the weekend, the workplace, and the runway. Finally the importance of sustainability, the...
Providing further proof that performance and sustainability can coexist, Lenzing has partnered with a leader in denim and a leader in recycled fibers to bring a product to market that takes denim to a whole new level. Cone Denim, a mill that has been innovating in...
The circular economy gives us an opportunity to rethink and redesign the way we make stuff. It is estimated that every year 80% of fashion garments end up in landfills and that is why Lenzing has developed an innovative new business model as a practical solution...
Whether it’s 70s flair, girly details or super-soft denim, Bella Dahl is providing it all for keen consumers in just the right doses. The Los Angeles-based brand with the city’s laid back style has amassed a loyal following of female fans who value comfort just as...
Mara Hoffman may be known for its vibrant collections and breezy silhouettes, but the brand has built denim right into the collection in the most Mara Hoffman way. From a two-tone denim jumpsuit, to a high-waisted two-tone pant and top co-ord, to knit pants, Mara Hoffman...
Growing up as a Rosso meant early exposure to the inner workings of the denim industry for Stefano Rosso, son of Diesel founder Renzo Rosso and heir to the Italian denim brand’s empire. Diesel has been known for its alternative luxury vibe and innovative denim since...
Saitex CEO Sanjeev Bahl wholeheartedly believes that garment manufacturers and apparel brands can do well and do good for people and the earth. Saitex is a garment manufacturer, specializing in denim and other over-dyed products, based in Bien Hoa, Vietnam, across the Saigon bridge, about 20 miles...
Requirements for denim are complex and demanding in today’s world. Styles are at least as diverse as their wearers, comfort is a must for dynamic lifestyles—and consumers have a conscience, too. Fashionistas have particular expectations about how denim should fit and feel. Beyond that, they...
When it comes to a love for denim, it was ‘like mother, like daughter’ for the leading ladies of DL1961 Premium Denim Inc. For Sarah Ahmed, the creative director for DL1961, joining her family’s business—where her mother, Maliha Ahmed, is the CEO—after finishing her degree at...
NYDJ is pulling out all the stops to give women the perfect fitting pair of jeans. The spring season saw NYDJ rolling out its “Fit is Everything” campaign to capture real women and jeans that work, and highlight how critical that is to feeling good about...
As a timeless classic of fashion, denim continues to lend itself to new uses, evolving its forms such that it remains the undisputed king of casual comfortable dressing. In an age where new innovations and interpretations drive the denim category there is always something that emerges...
“Fit” in apparel is a noun, and for the human body, it’s an adjective. The two meanings come together, seamlessly, in Den/IM 2.0: an innovation in athleisure that brings body-mapping technology to an already revolutionary denim jean. The “I am DENIM” athleisure collection, made with stretch...