This fall, Lenzing’s Carved in Blue was pleased to present their latest ideas and connect with brands, mills and denim trade innovators at Kingpins, both in Amsterdam and New York. Our message at Kingpins was simple; Carved in Blue = Comfort + Nature + Technology. Comfort...
One thing all black jeans have in common, unfortunately, is that they fade. This problem remained at the forefront of Canadian brand Dish and DU/ER’s mind when they decided to make a move towards no-fade black pants. Robin Rowley, Dish & DU/ER marketing director, knows a thing...
Cotton textile waste isn’t just getting tossed anymore, it’s making TENCEL® and big brands are buying into it. Announcing Lenzing’s latest development at the Textile Exchange Sustainability Conference in Hamburg, Germany Tuesday, Tricia Carey, the company’s director of business development for apparel and denim, said no...
It’s been a year since trendy denim label—and TENCEL® customer—Miss Sixty relaunched with a more premium offering. As part of its ongoing overhaul, Miss Sixty recently set up a wash house in China, so that its new jeans can look fashion-forward while leaving a smaller...
Denim is no longer the staid—though beloved—blue jean fabric it once was; the American wardrobe favorite has been redefined thanks to new fibers and prime pairings. One such collaboration that has turned denim on its head is a new partnership between CORDURA® Brand and TENCEL® that’s...
Anyone familiar with actress, entrepreneur and Honest Company co-founder Jessica Alba knows the environment is top of mind in all her ventures. That’s why her Fall 2016 capsule collection with DL1961, which hits shelves in August, makes perfect sense. But JAxDL, comprising seven styles ranging from...
G-Star is taking on the challenge to do good for the planet and look good while doing it. “Our philosophy is and has always been ‘just the product,’ meaning that G-Star is focused on constantly reinventing denim. Designing denim for the future also includes taking responsibility...
Guests at Kingpins NY were able to "carve" their name into a piece of history earlier this month, as Lenzing debuted its new Carved in Blue blog at the industry trade show. Invitees were asked to carve their names into a wood guest book, a reference...
Though jeans are America’s casualwear, putting together a denim collection is no easy feat. On May 12th, Fashion Institute of Technology students in the Textile Development and Marketing (TDM) Department presented collections they had put together for the Denim Project, a capstone course for the...
It is widely believed in fashion that a designer must learn the rules before he or she can break them. Adriano Goldschmied, founder of Diesel, Replay, Gap 1969 and AG Adriano Goldschmied, can be credited with creating the rules in denim and setting the standard...
It’s become de rigueur of late for fashion labels to flaunt their sustainability efforts, using buzzwords like “ethical” and “eco-friendly” to convince consumers that a dollar spent with them will stop the ice caps from melting. Indeed, some brands have had no choice but to embrace...
Dominic Poon, CEO of Level 99, has created a jeans brand that’s easy to love. Designed to make women look sexy and fashionable, while remaining affordable and wearable, Level 99 has held a strong place in the denim market. In recent collections, the brand has...