Chottani, Swarovski and Lenzing Collab Prove There’s Little Denim Can’t Do
When masterminds like Chottani, Lenzing and Swarovski combine forces, the result is sure to be mesmerizing.
These industry leaders are set to debut a new collection, dubbed “Mesmerize” at Denim Premiere Vision in London Dec. 5th-6th, highlighting denim’s versatility and range—and certainly upping the couture factor.
“’Mesmerize’ takes a totally different perspective on denim and its usual definitions,” Chottani marketing director Aamir Chottani, said in a joint statement. “This beautiful collection takes denim to the luxury level and away from the vintage themes where the fabric is traditionally anchored. It is truly denim haute couture.”
For the international collection, Pakistan-based garment maker Chottani made indigo fabrics using TENCEL™ branded Lyocell fibers, to increase the denim’s sustainability, softness and its receptiveness to special finishing techniques. To even further enhance the garments, each one has hand-sewn Swarovski crystals, which make the collection something special.
The Mesmerize collection features women’s dresses, tops and pants designed by Chottani denim designer Zainab Chottani in her Karachi, Pakistan atelier. The pieces will be on display in a designated, curated trend section at Denim Premiere Vision.
“Denim Première Vision is proud to host the launch of the “Mesmerize” a denim haute couture collection during its forthcoming edition in London.” Says Fabio Adami Dalla Val, Show Manager Denim Première Vision. “As part of its new concept, Denim Première Vision seeks to encourage the discovery of new sources of inspiration. The collaboration between Chottani and TENCEL™ will unveil a luxury and premium collection, aimed at inspiring brands for their Spring/Summer ‘20 collection.”
“It is very exciting to see Chottani’s expert design and skillful production transform beautiful TENCEL™ Denim fabrics and glimmering Swarovski crystals into elegant, high fashion creations,” said Tricia Carey, director of global business development for denim at Lenzing. “These enchanting styles celebrate luxury, femininity, and glamour in a way that will change everyone’s impression of denim.”