Courting Conscious Consumers Begins with Responsible Raw Materials
One of the top trends to come out of Covid-19 is conscious consumption. As part of this shift, shoppers are paying more attention to the raw materials within their products.
Responding to the demand for lower impact textiles, wood-based fiber producer Lenzing expanded its sustainable offerings during the pandemic with the launch of carbon zero TENCEL™ fibers. Tricia Carey, director of global business development – apparel at Lenzing, sees a need for continued investment on innovation throughout the industry, particularly to reduce fashion’s carbon footprint.
Carey is optimistic about the potential for sustainable momentum post-pandemic. “As we start to emerge from this time of pause and reflection, we will see a renaissance of new ideas and an opportunity to accelerate change,” she added.
Read more in Sourcing Journal’s Sourcing Report 2021. Download the report here.