Episode 504: Candiani – Eat your Denim/Glacier Project
This Blue Cast episode, Tuncay Kilickan talks with Simon Giuliani, global marketing director at Candiani Spa
Candiani Denim is an Italian family business founded in 1938, located between Milan and the Alps, in the nature reserve of the Ticino Park. Candiani Denim is an internationally renowned denim weaving company that supplies some of the world’s best-known fashion brands, creating the fabrics that gave birth to the premium denim industry. Candiani firmly believes in the importance of Made in Italy, innovation and sustainability, intrinsic values of each of its fabrics, which give it its uniqueness and inimitable quality. Candiani sees the denim of the future as both a regenerated and regenerative product. From the first to the last phase, Candiani’s goal is to make denim 100% percent compostable, with a positive impact in every moment of its life. Candiani Denim has its headquarters in Robecchetto con Induno and a Development Center in Los Angeles. Candiani Denim, among others, owns the COREVA™ patent, the first and only biodegradable and compostable stretch denim on the market.
Simon Giuliani, CMO, head of sustainability, strategic brand leader, and lecturer with nearly 20 years of international experience in the Fashion Industry with a specific focus on sustainable innovation. Starting from responsible brand strategy Simon aims at designing and executing solutions that align industrial business goals with responsible production practices, circular product innovation as well as internal and external education.
The extensive knowledge about the fashion system from industrial manufacturing to design, distribution and marketing allows him to guide brands in their transition towards a circular model, and to convert their sustainability related efforts into brand equity and sales.
Actively supporting institutions in the creation of new guidelines and regulations for the European fashion industry serving as expert advisor to the United Nations’ UNECE, to the MEPs designing the EU Circular Economy Action Plan, to SDA Bocconi’s Monitor for Circular Fashion, to the City of Milan.
Listen here.