How TENCEL™ Helps Bella Dahl Deliver Eco-Friendly Fashion
Styles may come and go, but comfort dressing is here to stay for the foreseeable future.
Consumers traded their street clothes for loungewear during the Covid-19 pandemic, and their newfound infatuation with soft fabrication isn’t going anywhere. But slouchy needn’t mean sloppy.
For Los Angeles-based womenswear brand Bella Dahl, the pandemic’s shift toward casual dressing has played into its wheelhouse. The brand has long been making easy, beachy attire such as joggers and relaxed dresses. “We disrupted things by doing, we called it the Californiacation of fashion, or this casualization of fashion, where we were already offering comfort from the beginning,” said Steven Millman, the brand’s senior vice president of sales and marketing, during a conversation with Edward Hertzman, founder and president of Sourcing Journal.
Looking ahead at post-pandemic dressing, Bella Dahl is sticking to its roots with comfortable, “elevated” styles that can leave the house.
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