Iconic Garments | Simple Pleasures | SDW 2022
The Simple Pleasures collection envisages garments as a vehicle for self expression, balanced with traditional styling that is made to last. Many of us have that treasured garment in our closet, something that we return to time after time, and regardless of how old it is, we are unwilling to stop wearing it and unable to throw it away—especially because of the emotional attachment we have for it.
We aimed to embody that same feeling in each garment presented here, in part, by creating connections to iconic garment styles: those styles loved by previous generations’ that have remained in the public psyche, because they have stood the test of time. The five pocket jean, the saharienne, the midi skirt or the trucker jacket are some of the styles we revisit in our latest Sustainable Denim Wardrobe.
The collection has been curated, not only to look good and feel good, but also to include as many responsible elements as possible: from visual and tactile inputs, through to the emotional content and to the high quality in materials and processes employed. Technology not only helped us minimize the negative impact in production, but also in the creative process as we aimed to digitize it as much as possible using tools like the eDesigner software. In that way we reduced prototyping to the essential level by generating design alternatives and exploring garment finishing possibilities digitally.
Garment construction and detailing took a major role in achieving our goal: Jeanologia and Denim Moda teams have called upon their decades of experience to create garments that have multiple facets and features, such as beautiful interior finishes, high-quality construction and hidden details, all intended to lighten our moods. So let’s explore together these garments and the stories around them:
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