Modern Definition of Denim Episode II: Cotton and Beyond
Welcome to the reinvention of denim.
In the second episode of Carved in Blue’s Modern Definition of Denim video series, industry stakeholders examine how experimenting with fibers can make your favorite jeans even better.
Able to deliver high quality and meet mounting consumer expectations, fibers like TENCELTM Lyocell fibers are providing more sustainable solutions without compromising results. As such, they’re cementing their place within denim companies’ roadmaps.
“Our ambition by 2025 is to only use recycled cotton or man-made fibers like TENCELTM , or natural fibers like linen and hemp,” said Tony Tonnaer, founder of Kings of Indigo.
Watch the video to learn more about the evolution of fiber with input from Adriano Goldschmied from House of Gold; Alberto Candiani from Candiani Denim, Amy Wang from Advance Denim, Jill Lawrence from The Denim Eye, Hamit Yenici from Hich Solutions, Michelle Branch from Markt and Twigs, Panos Sofianos from BlueZone, Rich Tobin from Kaltex, and Tony Tonnaer from Kings of Indigo.