INVISTA’s CORDURA® brand 50th anniversary road show makes its European debut with its space-themed X.Venture Collexion at MUNICH FABRIC START (MFS) - KEYHOUSE, January 31 – February 1. This blast-from-the-past inspired collection designed by Struktur Studio is a co-operative collaboration between CORDURA® brand and Artistic...
There’s no question about it: the apparel and textile industry is changing at a rapid pace. From new labor laws affecting the day-to-day business of fashion, to sustainable startups guiding the industry toward a brighter blue, the Lenzing Denim Team stays informed by subscribing to a...
If you didn’t catch it, read “Trend: The Softer Side of Men’s Denim,” Part I in this article series and a look at what today’s male shopper wants from his jeans. Now that it’s clear softness and comfort are key in men’s denim, it’s time...
There’s so much to say about what’s happening in men’s denim, we’re doing this story as a two-part piece. Stay tuned for Part II looking at what’s ahead for men’s denim to follow. Soft may have been a descriptor reserved more for womenswear in the past,...
Since its arrival on the scene as the material of choice for sailors’ uniforms in 16th century France and Italy, denim has been lauded for its durable construction and practical use. Today, more than 90 percent of Americans wear denim jeans (women own on average...
Founded in 1903, Tejidos Royo has produced been a leader in Europe’s textile sector for more than a century. Its two production facilities in Valencia, Spain produce fabrics exported to customers in more than 30 countries. Royo has announced its new Suave capsule collection for Spring/Summer...
Heading into 2017, we have more ways to communicate and work with our partners than ever before. The past year was striking for the Lenzing denim team, not just because it was a creative year, but also because of the ways the team was able to...
Imagine a fiber woven in jeans that made them softer, provided more comfort, greater function and, best of all, was mindful of the environment. Sounds too good to be true? Well these are just some of the incredible qualities of Lenzing’s very own TENCEL®. With the...
In today’s market, brand positioning is about more than just the brand—it’s also about the mills making the product. Before transparency crept into the realm of apparel industry buzzwords and consumers began to care more about where their clothes came from, mills didn’t market directly to...
Denim and tattoos go hand in hand. For Tony Tonnaer, the founder of Amsterdam-based label Kings of Indigo(also known as K.O.I.), his tattoo of a koi fish not only inspired his company’s name but also the brand’s smart yet rebellious design perspective. As the K.O.I. website...
Known for it's luxurious, hand-washed denim, perhaps no brand better represents denim's Mediterranean aesthetic than Mavi, founded in Istanbul in 1991. From design to production to retail, Mavi is one of the rare brands that controls the entire process of making its own jeans. A favorite of...
Since it’s founding by Indian industrialist Kasturbhai Lalbhai in 1931, Arvind has led the way in manufacturing on a global scale. Located in Ahmedabad, India, over it’s 85-year tenure Arvind has become the world’s fourth largest denim manufacturer and boasts an installed capacity of over...