Spotlight on Blue Lenz Denim Video Channel
We’re excited to announce a brand-new platform for denim devotees to share their stories.
Carved in Blue® is launching Blue Lenz, a video channel where everyone in the denim community—brands, mills, influencers—can share the latest trend, educational and sustainability videos they’ve created.
Who doesn’t enjoy a great video? We wanted to make it easy for you to watch denim videos in one station and raise awareness to the wonderful stories around our favorite fabric.Large, small or in-between: We want to hear from you all. Carved in Blue will collect and write a short synopsis for each film, including credits for designers, engineers, stylists and directors.
Each year we’ll announce the winners for the best denim videos, with awards doled out for Best Short Film, Best Documentary Film, Best Educational Film and Best Sustainable Denim Video, among others. Winners will be feted on Carved in Blue, in a global press release, and in announcements in industry trade publications.
We want to call out and support the great work that’s being done—and the people who are behind it.
Participating Mills and companies should email their films, summary, and credits via WeTransfer links to denim@lenzing.com by March 10th.
Visit Blue Lenz on You Tube here.