Aamir Chottani is director of marketing at denim garment manufacturer Chottani Industries, whose slogan—and attitude—is “Denim Instinct.” Established in 1989 and headquartered in Karachi, the company is now one of Pakistan’s leading apparel makers. Chottani is a “brand behind brands,” as the company calls itself, but...
Though denim is donned by all walks of people all over the world, creators tend to flock to the fabric, considering it yet another platform from which to create. One among the many things blogger John Michael Arcella loves about denim is that it allows him...
Since its arrival on the scene as the material of choice for sailors’ uniforms in 16th century France and Italy, denim has been lauded for its durable construction and practical use. Today, more than 90 percent of Americans wear denim jeans (women own on average...
This fall, the Lenzing Team crisscrossed their way across the globe (and in some cases, were in two place at once) to find the best denim has on offer for the Spring/Summer 2018 season. Mills presented their seasonal updates in performance, sustainability and fashion at Kingpins...
Amy Leverton is very tired, but you wouldn’t know it talking to her. She just spent the last few weeks on the move; traveling from Italian denim mills to Amsterdam and now New York City where she’s hosting Kingpins “In the Know” trend forecast. And...
Denim is no longer the staid—though beloved—blue jean fabric it once was; the American wardrobe favorite has been redefined thanks to new fibers and prime pairings. One such collaboration that has turned denim on its head is a new partnership between CORDURA® Brand and TENCEL® that’s...