Carved in Blue Tag

This fall, Lenzing’s Carved in Blue was pleased to present their latest ideas and connect with brands, mills and denim trade innovators at Kingpins, both in Amsterdam and New York. Our message at Kingpins was simple; Carved in Blue = Comfort + Nature + Technology. Comfort...

From food to motorcycles, any Italian manufacturer will tell you quality products begin with quality ingredients. The same can be true with Made in Italy denim by Imatex. Since 1923, the Annunzi family has prepared warps for weaving their fabrics with old handlooms. In 1990, the...

This fall, the Lenzing Team crisscrossed their way across the globe (and in some cases, were in two place at once) to find the best denim has on offer for the Spring/Summer 2018 season. Mills presented their seasonal updates in performance, sustainability and fashion at Kingpins...

The buying power of the millennials has captured a great deal of attention, but Generation Z is on track to become one of the largest social marketing groups denim has ever encountered. Born from 1995 to 2012, Generation Z is made up of 23 million people...

Working our way across the world, the Lenzing team will be attending many denim industry’s trade shows, conferences and summits taking place this fall. Let’s connect. Find us at any of these upcoming events, or e-mail denim@lenzing.com for an invite or to set up a meeting. Premiere...

Athleisure apparel earns high marks for being comfortable and soft—qualities that until recently were unfamiliar territory for the denim market. Rather than allow activewear to gain market share, denim is biting back with innovations in indigo knits led by mills in China. The country has become...