Cone Denim Tag

Though it doesn’t share the same consumer-level name recognition as Levi’s, 125-year-old Cone Denim shares with that storied jeans maker a heritage of American-made denim. In fact, Cone has supplied Levi’s with much of its fabric for 100 years, including at times being the exclusive...

In today’s market, brand positioning is about more than just the brand—it’s also about the mills making the product. Before transparency crept into the realm of apparel industry buzzwords and consumers began to care more about where their clothes came from, mills didn’t market directly to...