Denim, it seems, is going the way of personalization too. Tapping into what’s been a key trend in retail—giving consumers more of that they actually want, a product that’s customized to cater to them— the CORDURA® brand has debuted its latest denim trends collection that speaks...
Heading into 2017, we have more ways to communicate and work with our partners than ever before. The past year was striking for the Lenzing denim team, not just because it was a creative year, but also because of the ways the team was able to...
Fashion and function are equals for Spring/Summer 2018—a season that is distinguished by fabrics that can outsmart the environment, be equally soft and strong and still look good after years of wear and tear. The potential for performance denim with wellness benefits is just at the...
Denim is no longer the staid—though beloved—blue jean fabric it once was; the American wardrobe favorite has been redefined thanks to new fibers and prime pairings. One such collaboration that has turned denim on its head is a new partnership between CORDURA® Brand and TENCEL® that’s...