With 35 years under its belt, Kipaş is a bit of a heavyweight in the denim industry. The Diesel, Zara and H&M partner is a jack of all trades in denim production, able to handle up to 300 different colors in its rope dyeing and...
For nearly 35 years, Kipas Denim has focused on making high quality denim in Turkey, and that tradition has permeated its present collections. Carved in Blue caught up with Umut Tahmaz, Marketing Manager to find out a bit about what’s going on with Kipas and denim....
In today’s market, brand positioning is about more than just the brand—it’s also about the mills making the product. Before transparency crept into the realm of apparel industry buzzwords and consumers began to care more about where their clothes came from, mills didn’t market directly to...