TENCEL™ and Jack & Jones Serve Up Urban Relaxation in China
When getting dressed in spring and summer, the goal is laid-back comfort. Lazy days call for denim that is not only stylish but also at home outdoors.
With this in mind, Jack & Jones has created Spring/Summer 2025 pieces using TENCEL™ Lyocell. Made from trees, TENCEL™ fibers are soft on skin, breathable and lightweight. Not only are the garments fashionable, but they are also functional. Jack & Jones focuses on research and development to create products that are innovative, down to the details.
Bringing the idea of urban relaxation to life, TENCEL™ and Jack & Jones recently hosted flash events in Chengdu, China and in Shanghai at Shanghai Global Harbor in May. The pop-up store experience, themed “Steal a Lazy Spring Day,” invited visitors to get some fresh air and relax.
Bringing in an outdoor feel, the pop-up incorporated faux grass. On-site were art exhibitions, interactive games, bag customization workshops and music performances. There were even areas for attendees’ pets to explore and play. Adding to the atmosphere were limited-edition drinks.
The pop-up also served to showcase the sustainability of TENCEL™ and the Jack & Jones designs fashioned from our fibers.
Click through the photos below to see what went on at the pop-up experience.
