Video: Boyish Gets an Inside Look at REFIBRA™
The fashion industry is having a major impact on the environment, contributing to 10 percent of total global carbon emissions.
One of the ways to cut down the eco footprint of apparel is by choosing better materials. TENCEL™ Lyocell is made of trees, which require much less resources to cultivate. Additionally, TENCEL™ Lyocell production uses 100 percent of the tree by creating side products including acetic acid an ingredient to pickle vegetables and xylose which is processed as a low-calorie sugar substitute.
Another sustainable consideration for fashion is the textiles sitting in landfills. Between 10 to 20 percent of fabric used in production ends up as cutting waste. In this video, Boyish Jeans founder and creative director Jordan Nodarse travels to Lenzing’s headquarters in Austria to learn more about our REFIBRA™ technology, which makes TENCEL™ Lyocell from upcycled cotton waste and wood pulp. “We can initially create a product, therefore it can circulate back around into another product, to where it never ends up in a landfill,” said Jordan, explaining the appeal of REFIBRA™ technology.
For Lenzing, sustainability is a journey. REFIBRA™ technology began with just 5 percent recycled inputs, but the portion of recycled content has grown to 30 percent today. “To be the leader in five years, you need to start today to develop new technologies, chemicals, processes and fibers,” said Andreas Dorner, director global key accounts at Lenzing AG.
Watch the video below to learn more about TENCEL™ x REFIBRA™ Technology and the partnership between Lenzing and Boyish.