Watch the Winning Videos from Our Blue Lenz Awards
The Lenzing Denim team created the Blue Lenz YouTube channel back in January 2020 as a platform to highlight the great content being produced in denim. Even though the channel pre-dates Covid, video turned out to be a lifeline during a socially distanced year, offering a chance to connect, learn and be inspired by the denim community.
We continue to be impressed by the creativity and ingenuity of the denim world. Now, with more than 300 videos amassed on Blue Lenz, we decided to spotlight the best of the best. During Munich Fabric Start’s Bluezone show, we gathered for the first annual Blue Lenz Denim Video Awards on Aug. 31. The competition was stiff, but our expert panel of judges selected nine winners in the following categories.
Click through below to watch the chosen films. And keep following Blue Lenz as we share webinars, product videos, innovations and more.
Best Overall Video
Endrime x Artistic Milliners Tailoring Collection – Oct. 2020
“Just wanted to thank the Blue Lenz team for this wonderful honor, especially given the great work that has come out of the industry this past year. We are grateful to them for this platform, where the most creative minds in denim can come together, share and celebrate what we do as an industry.”
Omer Ahmed, CEO, Artistic Milliners
Best Educational Video/Series
Transformers ED Series by Transformers Foundation
“We love doing [Transformers ED]. The people that do it for the most part do everything on their own free time and just donate it to the process. We love the idea of the foundation to educate, and we hope to continue and do it in a lot of other places in the world.”
Andrew Olah, founder, Kingpins and the Transformers Foundation
Sue Barrett’s Lockdown Nostalgia Project
“I was enormously grateful to be able to add some of what mattered to me in [the pandemic] time, and be able to document it on videos. And what mattered to me was really showing how our connection to product and our connection to the great things that we have and how those items can be embedded with memories. And that’s what for me makes a great product.”
Sue Barrett, founder, Denim Forum
Best Denim Design/Collection
Cone Denim x Miles Johnson x Tonello – The Very Best of Times
“Thank you to Blue Lenz and the team at Lenzing for creating this really exciting platform of videos. Thank you to the judges, and to this amazing all-star team: Alice, Miles for his amazing design and vision, Kara, Massimo, Edward and Maria.”
Pierette Scavuzzo, design director, Cone Denim
Best Sustainability – Connection to the SDGs
Artistic Fabric Mills – Tracing the Lifecycle of a Jean – SDG 12
“AFM has been at the forefront of circular and sustainable denim since 2006, and we’re happy to have this platform to showcase our work. We look forward to creating more inspiring content for the denim community and continuing our efforts to produce responsibly.”
Haya Iqbal Ahmed, creative development, Artistic Fabric Mills
Best Host/Webinar Series
Amy Leverton – Denim Dudes Presents: Denim & Segregation Webinar
“Thank you so much for this award. I have to say it really does go to Morgan Elyse, whose idea this was in the first place, whose conversation started all of this, and Simone Berry, who was an amazing mentor and teacher through all of this. And then, of course, I have to thank the panelists.”
Amy Leverton, owner, Denim Dudes
Best Art Direction
An Indigo Story – By Vivian Wang
“I’m fortunate enough to have the opportunity to tell a story that not only touched my heart, but the hearts of everyone involved…I hope this movie serves as a reminder to all to embrace our roots, preserve our tradition and innovate towards a better future.”
Vivian Wang, managing director, Kingpins Show
Best Animation
Coreva Technology – Developed and Patented by Candiani
“We’re extremely happy that the effort that we put into this video is being recognized, also because it was a quite a big challenge to explain and recount the benefits of the circularity of the Coreva technology in such a short amount of time.”
Simon Giuliani, global marketing director, Candiani
Honorable Mention
Mohsin Sajid, Brief History of Denim with Fashion Revolution, Fashion Open Studio, & Isko
Many thanks to our judges!
- Marghe Verlicchi, Menabo
- Michelle Branch, Markt & Twigs
- Wouter Munnichs, Long John Denim
- Neha Celly, Nece Gene
- Erin Barajas, Monsters
- Panos Sofianos, Bluezone
- Kelly Harrington, Trademark Blue