Why Jack & Jones Chooses Carbon-Zero TENCEL™
Men’s fashion label Jack & Jones is working to build A/BetterWorld. And part of that promise revolves around material choices that offer strong quality and sustainability.
The brand is among the first to use carbon-zero TENCEL™ Lyocell. For these fibers, Lenzing first reduces the environmental footprint as much as possible, and then offsets the impact that cannot be avoided. The result is a raw material with a net-zero carbon footprint.
Jack & Jones is part of Denmark-based fashion group Bestseller, which has stated that its “North Star” is its Fashion FWD sustainability strategy, which includes climate positivity. Bestseller’s Fashion FWD Lab worked with Lenzing at the product development stage for carbon-zero TENCEL™.
These carbon neutral fibers are being used in a new range of Jack & Jones jeans. For the Tim Original CJ 415 and Tim Original CJ 515, 38 percent carbon-zero TENCEL™ is blended with cotton and recycled elastane.
Mikkel Hochrein Albrektsen, creative buying manager at Jack & Jones – Jeans Intelligence, spoke with Carved in Blue about why the brand works with carbon-zero TENCEL™ and its climate action.
Carved in Blue: What are the climate action goals of Jack and Jones?
Mikkel: Hard question to answer, but our ambition is to improve our efforts in sustainability every season. We strive to give our consumers a great product made as sustainably as possible, without compromising on quality, while staying within the prices our consumers expect us to be at.
Carved in Blue: Why did you choose carbon-zero TENCEL™ lyocell?
Mikkel: TENCEL™ lyocell is a great fiber for jeans. It adds comfort—which is a key feature for our consumers—without compromising on the look. The carbon-zero initiative by Lenzing is amazing. To “give back what you take” is a philosophy which we appreciate.
Carved in Blue: What denim styles did you choose?
Mikkel: We made a few slim fits and regular fits. Washes are mainly made as authentic looks – as we see an increasing demand within more authentic washes again. These looks are often expected to be rigid, as they often look rigid. TENCEL™ fibers can support in making that rigid look more comfortable.
Carved in Blue: Will you expand the collection?
Mikkel: We are looking into increasing the amount of TENCEL™ we use.