Watch the Video of DEN/IM 2.0
As a timeless classic of fashion, denim continues to lend itself to new uses, evolving its forms such that it remains the undisputed king of casual comfortable dressing.
In an age where new innovations and interpretations drive the denim category there is always something that emerges as a new way forward and den/IM 2.0 is presenting itself as that new evolution.
Each knitted garment in the collection incorporates different combinations of fibers and knitted structures to create a unique cross-over concept. It’s all about integrating several sportswear benefits into the authentic denim world.
Traditional sportswear, made with the cut and sew concept, from one material and one fabric structure has a limited ability to provide sufficient local wear comfort. Body mapping seamless sportswear consists of one piece of multiple knit structure fabric which provides improved wear comfort by adjusting local body heat exchanges.
See how denim, athleisure and performance collide in the video: