Western Styling, Mending and Softness in Demand at Bluezone
With the Fall ’19 show season coming to a close at Bluezone in Munich, Germany this week, exhibitors shared a complete picture of the washes, finishes and details brands are seeking for their collections.
Exhibitors also showed a new level of willingness to educate attendees about the business of denim.
For the first time, the tradeshow hosted the Bluezone Festival, an outdoor area featuring food trucks and pop-up shops by independent brands and retailers like Indigo People, Clobber Calm Supply Co. as well as Orta Anadolu’s latest collaboration with The Vintage Showroom from London.
The show’s denim curator, Panos Sofianos, said the space was an opportunity for the denim community and Munich locals to discover brands and learn more about the techniques and traditions that make up their beloved denim, including customization, dyeing and mending.
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