Allbirds Taps Tencel to Make its Sneakers More Sustainable
Move over wool, there’s a new material in town for Allbirds’ signature sneakers—and it’s made from trees.
The trendy shoe brand unveiled a new collection of kicks Thursday, aptly dubbed the Tree line, made of what Allbirds says is its “most sustainable material to-date.”
Wool has so far served Allbirds well—its use of the fiber for footwear sparked a trend of similar styles, and wool’s spike on the heels of entry into this new market sent wool prices up as much as 30 percent last year.
But Allbirds was looking to leave an even lighter footprint on the environment.
Its Eucalyptus tree fiber, made from Tencel Lyocell, is sourced from South African farms, which the company says use less fertilizer and opt for rainfall over irrigation.
“Compared to traditional…
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