Announcing the Blue Lenz Denim Video Awards

Makers

Aug 16, 2021

In the year and a half since it was created, our Blue Lenz YouTube channel has amassed a library of videos that spans educational to inspirational content. But we can’t take all the credit—we feature a community of creators including mills, consultants and industry insiders who contribute to making this channel a go-to resource for denim.

Blue Lenz was founded to provide a more evergreen, centralized space for the outstanding content being produced. Now, with more than 300 videos live on the channel, we thought it was high time we recognize some of the best denim videos featured on Blue Lenz. For the first time, we will be hosting the Blue Lenz Denim Video Awards during Bluezone later this month.

“Over the past several years, we have seen increasing use of video to explain denim design, history, environmental and social impact,” said Lenzing’s Tricia Carey. “With the pandemic, videos became a way to connect globally as we have had limited in-person meetings. With this in mind, we believe the denim industry needs to celebrate the incredible creativity, people and concepts. This led to the start of our Blue Lenz YouTube channel several years ago and now to the first denim video awards to showcase the best video storytelling of the global denim community.“

We enlisted a panel of seven judges who hail from around the globe to pick and choose the cream of the crop:

Margherita Verlicchi, Menabo – Italy
Michelle Branch, Markt & Twigs – United States
Wouter Munnichs, Long John Denim – Netherlands
Neha Celly, Nece Gene – India
Erin Barajas, Interesting Monsters – United States
Panos Sofianos, Bluezone – Germany and Greece
Kelly Harrington, Trademark Blue – United Kingdom

The awards cover eight categories. In addition to bragging rights, the winners will receive a certificate, and they will be featured during an awards presentation at Bluezone in Munich, Germany.

If you’re attending Bluezone, join us on Aug. 31 at 3 pm CET as we announce the winners live during a ceremony. We’ll also be sharing a video of the presentation on our Carved in Blue Instagram.

Check out clips from the nominees below. Congratulations and good luck to the nominees!

Best Educational Video/Series

Nominees:

Transformers Ed Series by Transformers Foundation
Cone Denim – Did You Know Denim Series
Royal College of Art x Kaihara – 5 Year Anniversary Zoom
Sue Barrett’s Lockdown Nostalgia Project
Mohsin Sajid – Hemp History

Best Denim Design/Collection

Nominees:

Crescent Bahuman Ltd x Miles Johnson – Now or Never
Cone Denim x Miles Johnson x Tonello – The Very Best of Times
Endrime x Artistic Milliners Tailoring Collection – Oct. 2020
Hiut x Hewitt – British Denim – Oct. 2020

Best Sustainability – Connection to the UN SDGs

Nominees:

True Cost of Apparel Industry – BBC/Mostafiz Uddin
Artistic Fabric Mills – Tracing the Lifecycle of a Jean – SDG 12
Tonello x Ian Berry – Secret Garden @ San Francisco Flower Market
Jeanologia – Handman – The Revival of Jeans Manufacturing
Artistic Milliners – Organic Cotton in Pakistan

Best Host on a Webinar or Series

Nominees:

Sustainable Denim – Matt Wilson
Naveena Denim – Jeanerosity Series
Amy Leverton – Denim Dudes Presents: Denim & Segregation Webinar
Fashion Revolution, Fashion Open Studio, & Isko Present: The Future of Denim Panel