In late October, Southeast Spain experienced destructive and deadly flash flooding as heavy rain pelted the Valencia region. Over the course of eight hours, the region received the equivalent of its annual rainfall. The disaster was the most severe flooding event in Europe since 1967. More...
Denim is at its best when it is broken in and softened, but it typically takes time and wear to achieve this level of comfort. Pakistan’s AGI Denim is bringing this softness to new products with its latest collection launch. AGI Denim’s Soft Serve collection features...
In 2020, Lenzing Group took a new step in its climate action with the introduction of its first carbon-neutral fibers under the TENCEL™ brand. Speed ahead to 2024, and the need for these fibers remains, however the sustainability communications requirements have evolved. There are more regulations...
Although there is evergreen appeal in a traditional blue jean, there is something to be said for thinking outside the box in denim designs. This spirit of creativity is at the heart of our work at Lenzing, and we are consistently working with the industry to...
Over the past few years, the denim industry has had ups and downs as consumer and market demand ebbs and flows. With the first half of the year in the rearview, Carved in Blue is checking in with denim mills to get their take on how...
This Blue Cast episode, Tuncay Kilickan talk with new brand WeftSide. WeftSide was founded in Gothenburg, Sweden, in 2024 by three friends with extensive experience in the global fashion and denim industry: Titti Andersson, Jon-Ivar Unsgaard and Johan Lindstedt. Weft Side is a premium brand committed...
Blue Cast is a podcast series from the TENCEL™ Denim team. Each episode features a conversation with a special guest from within the industry or the fringes of the denim community. The following is a recap of Episode 510. The denim industry is ramping up sustainability efforts,...
Kingpins Show Amsterdam last week drew an international crowd from the U.S., across Europe and even Africa. The Lenzing Denim team was on site to exhibit, and we were inspired to see all the ways that TENCEL™ is being used by our mill partners. This was...
Over the past few years, the denim industry has had ups and downs as consumer and market demand ebbs and flows. With the first half of the year in the rearview, Carved in Blue is checking in with denim mills to get their take on how...
Over the past few years, the denim industry has had ups and downs as consumer and market demand ebbs and flows. With the first half of the year in the rearview, Carved in Blue is checking in with denim mills to get their take on how...
Stretch has become a key attribute for certain denim shoppers, but achieving that flexibility typically requires non-renewable resources. One path toward making stretch more sustainably is circular systems. At Kingpins Show Amsterdam next week, Lenzing Group, Kaihara Denim and Roica by Asahi Kasei will debut their...
One area of the denim world that is attracting innovation investments is the laundry. Over time, the conventional techniques to give denim its signature look have evolved to become more efficient and eco-friendly. Denim made with Lenzing’s fibers—including TENCEL™ Lyocell and Modal—responds favorably to some of...