Bast Recast Deep-Dive: Endrime
Lenzing’s Bast Recast collection would not have been possible without collaboration. When we set out to create designs using hemp mixed with TENCEL™ Lyocell, the project relied on the expertise and vision of partners—from mills to marketing.
Endrime’s co-owners Mohsin Sajid and Sadia Rafique were the main collaborators on this project from the beginning, and worked with Naveena Denim Limited to develop nine fabrics. During the lockdown in the United Kingdom, the pair designed everything in-house. This included the 18 garments in the collection as well as the branding.
All of the pieces, which were produced at Endrime’s West Sussex design studio, were conceptualized to be historically authentic to the late 1800s. The construction stayed true to the time period with single needle tailoring and no overlocking. “For any denim designer, this is a complete joy to look at this spirit, because all the details are a lot more considered,” explained creative director Mohsin.
Sadia, art director of Endrime, created the branding for the collection, which was printed onto recycled hemp denim paper from Warp-Face using Mohsin’s off-cuts from the collection. “We knew that we were going to use [Warp-Face’s] amazing hemp denim paper, so I didn’t want to overcomplicate the overall visual aesthetic as there are so many great elements to consider in this collection. So I researched and referenced vintage denim branding from woven labels at the turn of the century to keep the look in keeping with Mohsin’s view for the collection.” Sadia also did the creative direction and managed the Bast Recast photoshoot and short film that debuted during the Kingpins Show in April.
Along with the recycled denim paper, the graphic appears on fabric tags on the garment. Instead of a leather patch, the branding is printed on hemp duck canvas.
Click through the slideshow to see behind-the-scenes of Bast Recast at Endrime.
