Biggest BLUEZONE Ever Set for September
BLUEZONE is getting bigger and bringing even more denim to the industry.
From September 4-5th, more than 100 international brands in denim and sportswear will showcase their latest fabric developments at BLUEZONE in Munich. The tradeshow will extend into outdoor spaces in the area, both to accommodate attendees and bring a new energy to the show.
“With this continuously positive development, BLUEZONE underlines its position as one of the world’s most important denim shows in the international trade fair arena,” Munich Fabric Start, which operates BLUEZONE, said in a press release.
The theme for the invite is Perpetuum Blue, which the show says is its way of conveying the concept that all things are constantly in motion.
“This is how parallel universes emerge: High Fashion vs No-Fashion, Futurist vs Realist, Individualist vs Pluralist,” Munich Fabric Start said. “This phenomenon is almost perfectly abstracted by the BLUEZONE format. With its typical inherent drive to shape and optimize matters the BLUEZONE reflects any given developments in, and moods on the market and transposes them into interactions.”
BLUEZONE is expected to bring denim lovers the world over together to uncover new and unique brands and products at of the show—its Blue Yard. With a street festival feel, exhibitors in the Blue Yard will be united around new technologies, new heritage, vintage showrooms and new processes in denim.
Exhibitor projects including Atelier & Repair, a cooperation Candiani using TENCEL™ x REFIBRA™ branded lyocell fibers, displaying a collection of men’s and women’s garments supporting circularity in the supply chain. Regenerated Fabric by Berto, will also be highlighted at the show. 
Lenzing will join with Santoni at the Keyhouse to reveal den/IM TECH with seamless technology using indigo knits with TENCEL™ fibers in shoes, bags and apparel.
New exhibitors at this edition of the show will include: Desert Studio, Pizarro Wiser, Hyosung Creora and Imatex.
Panel discussions, forums and lectures will take place at the Denim Club in Hall 7 as well.
“With the BLUEZONE, MUNICH FABRIC START prides itself on a dynamically growing concept with increasing acceptance in the international textile business. In total, over 1,000 suppliers will be showcasing more than 1,800 collections for the 19/20 Autumn-Winter season,” Munich Fabric Start said.
Denimhunters gathered some of the denim industry to find out “Why YOU should visit BLUEZONE?” – see what they found out by watching this: