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Chottani together with Lenzing’s Tencel and Swarovski offered the Mesmerizing series of innovative silky touch indigo Tencel fabrics decorated with crystal applications. According to players involved in the initiative, such collaborations show how cultural inclusivity can be achieved in many ways–fabrics included. Cone Denim launched...

Fiber firm Lenzing AG has partnered with Pakistani garment maker Chottani for its glittering and glamorous “Mesmerize” collection, which features Tencel fabrics embellished with hand-sewn Swarovski crystals, beaded embroidery and rather unusual uses of denim. The collection will be showcased in a separate trend section...

“The community in Nashville welcomed Denim Days with a strong Southern welcome. Country music and local art were perfectly paired with denim. Customers browsed the tree to denim display and TENCEL™ Denim garments from 3×1, Godfather of Denim, Mavi, Paulita Carlotta, Reformation and Triarchy. Other...

Title sponsor Tencel recreated the “Tencel fiber forest” and denim shop, which were introduced at New York Denim Days in September. The shop offered T-shirts, jeans and denim jackets from brands like 3×1 the Godfather of Denim Adriano Goldschmied, Mavi, Paulita Carlotta, Reformation and Edit...