Episode 507: Bluesign Technologies
This Blue Cast episode, Tuncay Kilickan talks to Daniel Rufenacht, CEO of Bluesign.
Daniel Rufenacht has over 25 years of experience in corporate sustainability, institutional marketing and public relations, working both for the public and private sectors. With a background in business management and communications, he began his career with the Swiss government, identifying new market opportunities for sustainable trade from developing countries, and overseeing the development of the first sustainable label in Switzerland for the textile industry.
He then worked for eight years as operational director of CSR, compliance and integrity, marketing and communication for a famous textile company where he transformed a traditional clothing company into what is now a widely recognized sustainable brand that offers product traceability throughout the lifecycle. Before joining Bluesign Technologies Ag, he worked as group vice president, corporate communications and sustainability at SGS for more than 10 years.
As CEO of Bluesign, he has developed a new service portfolio and extending the Bluesign partnership and services to new market segments and geographies.
Listen to the episode here.