Lenzing to Launch New Sustainable Denim Collection With Saitex at Kingpins Amsterdam
Apart from bringing global bluebloods together in one creative place, Kingpins Amsterdam also serves as a place to launch the latest in the denim industry.
One such launch set for this edition of Kingpins Amsterdam, taking place Oct. 24-25, is a sustainable denim capsule collection, called “Midnight Blues.”
The collection is produced by future-facing, Vietnam-based sustainable factory, SAITEX, and uses fabrics with TENCEL™ x REFIBRA™ Lyocell, and designed by Pawan Kumar.
“The ‘Midnight Blues’ collection proves just how beautiful, versatile, and sustainable denim can be,” said Tricia Carey, director of global business development for denim at Lenzing. “TENCEL™ Lyocell with REFIBRA™ technology brings circularity to textiles by using post-industrial cotton waste to make new lyocell fibers. Initially launched in February 2017, we now have a wider range of mills and brands integrating REFIBRA™ technology into their collections.”
For Kumar, an emerging designer, the capsule collection contributes to a better blue industry.
“The REFIBRA™ collection is of upmost importance because it aims at sensitizing the public and fashion brands about a ‘greener’ future. I also feel proud to contribute and be part of a project that innovates the textiles and fashion industry,” Pawan told Carved in Blue.
Fashion designer Pawan Kumar is an advocate of sustainable materials and design bringing denim to life with his “Midnight Blues” collection. Pawan studied the art of sustainable finishing as a designer at Jeanologia, the innovation leader in this technology. The TENCEL™ x REIFBRA™ Denim fabrics Pawan selected for “Midnight Blues” were processed using Jeanologia technology utilizing the latest laundry finishing techniques.
While designing the Lenzing capsule collection, Kumar said he discovered mills around the world using TENCEL™ x REFIBRA™ fibers, which proves “the fibers have already affirmed their place in the textiles industry.”
“It was really easy to achieve the desired wash effects, looks and visual textures on the garments specially the vintage jeans. The hand-feel and shine of the fabric are also aspects that have been easily achieve during the wash process development,” Kumar said. “I personally think TENCEL™ x REFIBRA™ fibers proved the key technology to close the loop in the lifecycle of worn out jeans and other non-synthetic garments. By doing so, textile companies will be able to save money in the long run.”
“SAITEX is quickly becoming the mecca of sustainable manufacturing,” adds Bahl, owner of SAITEX. “We are drawing the highest caliber of design talent from across the globe to work at our facilities. In partnership with the innovators at Lenzing, we are proud to have provided the collaboration and expertise needed to bring Pawan Kumar’s vision to life in the most sustainable context.”
For the denim designs in “Midnight Blues,” Pawan was influenced by the natural splendor of his island origins in Mauritius and the urban sophistication of L.A. where he now resides. He blends a contemporary, minimalist style with the classic and glamourous attitude of the 1950’s. “Midnight Blues” comprises three sub themes: the charm of subtle flower designs in Floral Enigma, classic 50’s tones in Textured Blue, and the mid-century modern flair of Timeless Stripes. The capsule includes jeans, dresses, T-shirts, sweaters and jackets for both women and men. In addition to the core denim styles, complementary knits and wovens were produced by Artistic Denim Mills, Artistic Milliners, Barutcu, Blue Diamond, Candiani, Cone Denim, Hallotex, Orta, Prosperity, Royo, Textil Santaderina, and Tintex.
To schedule an appointment to see the “Midnight Blues” capsule collection with TENCEL™ x REFIBRA™ Denim, contact denim@lenzing.com