See Mavi’s Luxury, SuperSoft Jeans at New York Denim Days
Through every step of production, Mavi’s team has control of the design, manufacture and sale of its beautiful, classic denim.
The Istanbul-based brand will be present at New York Denim Days in a big way, so the Carved in Blue team spoke with marketing manager Alissa Friedman about what to prioritize at the event.
Carved in Blue: What is your theme/ story at NY Denim Days?
Alissa: This is our third time at Denim Days and we wanted to support our partnership with TENCEL™ Denim this go around, specifically our SuperSoft collection. Made with the revolutionary TENCEL™ Lyocell fiber, SuperSoft is designed for superior comfort and ease of movement, and features a luxuriously smooth, ultra-soft denim that retains a flawless silhouette and perfect fit. It is where fabric innovation meets the perfect fit to deliver the ultimate everyday jean, for all-day wear!
Carved in Blue: Which TENCEL™ Denim styles are you selling?
Alissa: We’ve brought a selection of styles from the collection, to showcase various silhouettes and the broad range of finishes we achieve via a beautifully washed deep indigo dye.
Carved in Blue: What do you like most about NY Denim Days?
Alissa: Denim Days brings together a community of true denim enthusiasts who are inspired by innovation and are true product people. We are able to bridge the gap between the brand and the consumer in such a curated , focused environment.
Carved in Blue: What’s on your shopping list to buy at NY Denim Days?
Alissa: Fingers crossed that I can carve out some free time to scour the street fair on Sunday. Seeing as I have enough jeans, I’m looking for something for my home, potentially a great denim carpet or tapestry.
Carved in Blue: If you were telling your best friend to come to NY Denim Days, what would you say about it?
Alissa: Come for the denim, stay for the cool crowd!