MFS2018 Keyhouse, Giving The Textile Traditionalists A Taste of the Future
Munich Fabric Start’s Keyhouse has been home to some fashion tech superstars for the past three days. It was the perfect combination of function and textiles which enticed attendees, including, who admitted to us, “I like the Keyhouse because this is the place to come and find fabric solutions.” She has an interest in sustainable concepts, so for her, the Keyhouse was the perfect place to come and sample a little bit of the future.
Day three was the perfect day for me to wander around the Keyhouse. I wanted to have a chat with the various brands exhibiting at the Keyhouse. One of the brands that caught me in its web was Vivify. Founded by Edwina Huang, Vivify is all about creating a closed loop system that offers customers a chance to recycle their fashion dead stocks or textile waste into new fibres and garments.
Winner of Munich Fabric Start’s Hightex Award, Vivify’s mission is to build a sustainable business model that is capable of helping companies and businesses reach and achieve their Corporate Social Responsibilities and Environmental Objectives. Through simplicity, innovation, creativity and customised solutions, Edwina believes that everyone should be able to benefit from sustainable fashion, “Hence why we are tasked to educate the possibilities that could lead to a wonderful future that we both can be a part of if we start to use sustainable fabrics NOW.”
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