Mills Share Their Experiences with TENCEL™ Lyocell – HV100, Part 3
TENCEL™ Lyocell – HV100 has changed the game in denim. While conventional TENCEL™ has been used in denim for decades now, these new fibers are opening up more applications for the wood-based materials.
The differentiator for TENCEL™ Lyocell – HV100 is variocut technology. Unlike standard TENCEL™ that is all the same exact length, the fibers are cut to varied lengths. Where conventional lyocell is silky and drapey, TENCEL™ Lyocell – HV100 offers a more texturized look akin to fibers like cotton or hemp. This likeness extends to appearance in the weave, dye uptake and wash down.
Dozens of mills are already using TENCEL™ Lyocell – HV100 in programs, and the TENCEL™ Denim team has just partnered on the second showcase collection with manufacturing partners. Here, Indigo, Kassim, Maritas, Panther and Prosperity share their experiences and takeaways from their work with TENCEL™ Lyocell – HV100.
Indigo – Pakistan
Ali Raza Arain, general manager research & development
“TENCEL™ Lyocell – HV100 represents a notable advancement in the fiber segment, combining the classic, natural appearance of cotton with the exceptional softness typically associated with lyocell fibers. Variation in fiber length enables the development of denim fabrics that retain their authentic character while delivering a significantly enhanced hand feel. As younger consumer groups increasingly prioritize comfort and wearability, particularly softness, TENCEL™ Lyocell – HV100 can emerge as a highly relevant solution for mills, brands and end users, effectively bridging the gap between traditional aesthetics and modern, performance-driven innovation.”
Kassim – Pakistan
Imtiaz Ishaq, marketing director
“As a denim maker, I can say TENCEL™ Lyocell – HV100 really feels like the best of both worlds—soft like lyocell but with the authentic, textured look of cotton. It offers an unmatched premium touch and hand feel, takes dye beautifully and is a joy to work with. On top of that, it’s sustainable, and our customers love it. A real win for modern denim.”
Maritas – Türkiye
Fatih Kesim, general manager
“The new TENCEL™ Lyocell – HV-100 fiber offers an innovative solution that brings comfort and character to denim at the same time. Thanks to its specially developed fiber structure, the fabric preserves the natural and authentic denim look while delivering a soft and premium hand feel. This structure creates a more balanced and lively surface appearance while enhancing overall wearing comfort. As a result, it introduces a strong product that meets the long-awaited balance in our industry and responds to modern expectations.”
Panther Denim – China, Cambodia
Tim Huesemann, sales director
“Touche Denim is an advanced TENCEL™ fiber engineered to move beyond the typical aesthetic of conventional lyocell. Touche Denim is designed with a more irregular fiber structure and variable cut lengths, creating a drier, more matte surface. This results in a hand feel that is closer to cotton—more natural, grounded and authentic, while still retaining the inherent softness and performance of lyocell. The fiber brings a balanced tactility, combining subtle texture with controlled drape, eliminating artificial sheen and delivering a refined, understated finish ideal for modern denim.”
Prosperity – China, Vietnam
Alberto Guzzetti, European sales director for Prosperity Textile and Stella Blu Textile
“TENCEL™ Lyocell – HV100 preserves the fiber’s inherent crispness and distinct luster after repeat washes and retains its signature extreme difference in hand feel and appearance. This allows us to offer a premium product that remains visibly differentiated from soft cotton or TENCEL™ blends, ensuring the unique character of the fabric endures beyond the wash. We see TENCEL™ Lyocell – HV100 as an innovation which gives a new dimension to denim character, enriching aesthetic being closer to a cotton look, keeping hand feel softness and upgrading the sustainable values of the fabric.”
See part 2 here, and stay tuned to hear from more of our mill partners about TENCEL™ Lyocell – HV100.