Collaboration Drives the Modern Definition of Denim

Carved in Blue Modern Definition of Denim

Collaboration Drives the Modern Definition of Denim

The community that surrounds denim is like no other: passion for the fabrication brings together some of the most brilliant creative minds on the planet.

Many of today’s denim industry veterans started out as designers with little knowledge of denim, and have evolved into full-on bluebloods with a passion for not just the fabric, but the lifestyle denim inspires. They’re responsible for the next generation—the denim futurists who are starting out in the industry with more options and resources than ever before.

This first film in the Modern Definition of Denim series showcases the future-thinking leaders of the denim world, discussing how the denim “family” collaborates with and inspires one another. What’s the best part of having a denim “family?” Has the denim industry finally faced the music on its environmental sins? How are the newest generations carrying on classic denim traditions?

A number of denim experts weigh in, including Andrew Olah from Kingpins,  Adriano Goldschmied, Salli Deighton from Asos, Rich Tobin from Kaltex, Jill Lawrence from Denim Eye, Panos Sofianos from BLUEZONE Denim, Hamit Yenici from Hich Solution,  Michelle Branch from Markt & Twigs, and Miguel Sanchez from Gaviland.