Makers
Modern Definition of Denim Episode Video IV: Future Thinking
Aug 26, 2019
We’re living in another world when it comes to communicating with consumers, according to famed denim designer Adriano Goldschmied in the fourth episode of Carved in Blue’s Modern Definition of Denim video series.
Not only do today’s consumers expect their denim to be soft and comfortable, they want to know about the materials that made it and where they came from. They want this information easily accessible—preferably on their phone—and they want it to be the de facto standard across the entire industry.
Watch the video to learn how the most successful brands are adapting to this new reality, and how they’re planning a future of deeper interactions and greater transparency.