In Sustainability, Educating the Consumer is Half the Battle
When talking about sustainability and circularity, the overriding concept of “collaboration” is usually a part of the conversation. Transforming into an eco-friendly organization is expensive, the story goes, and standalone companies can’t shoulder the burden alone.
For Lenzing, one step in its ongoing endeavor to leave a lesser impact on the environment, has been repurposing post-industrial cutting-room scraps as part of its TENCEL™ x REFIBRA™ Lyocell fibers, which blends cotton with tree fibers to create an environmentally-friendly fiber.
“We see this as a first step in the journey of going towards post-consumer,” Lenzing’s Tricia Carey, director of global business development for denim, said at the WEAR 2018 conference in New York City Tuesday. “The type of money you need to do these investments is something you don’t realize. In the industry we need to come together.”
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