The Lenzing Denim Team works around the clock, always on the hunt for the latest trends and news affecting the denim market. From global sourcing trends and new environmental concerns, to denim history, here’s a look at some of the videos that grabbed the attention of the Lenzing...
By working with students from Valencia College of Art’s Fashion Co-Design and Sustainability Master’s program, Lenzing gives future fashion designers and denim consumers the chance to show the textile community their vision of tomorrow’s denim. Newly qualified fashion designers are joining our industry at a dynamic...
The return on investments in science, creativity and people were evident at Kingpins Amsterdam and Transformers, where sustainability was the leading story for almost all of the denim mills. “The momentum on sustainability is at all levels,” said Tricia Carey, Lenzing director of global business development...
Nowadays, the denim category is multi-dimensional and dynamic, comprising a wide variety of fibers, fabrics, fits and finishes. This collection is designed to reflect this situation perfectly. Sustainable Denim Wardrobe has been produced to showcase TENCEL® branded lyocell fibers and Lenzing Modal® fibers across a...
Global denim mills converged in Munich last week for Bluezone and Keyhouse, Munich Fabric Start’s pavilions dedicated to denim and innovation, to showcased their Spring/Summer 2018 collections, new sustainable initiatives and collaborations with technology partners from all areas of the textile world. With innovation in denim...
In today’s market, brand positioning is about more than just the brand—it’s also about the mills making the product. Before transparency crept into the realm of apparel industry buzzwords and consumers began to care more about where their clothes came from, mills didn’t market directly to...